One simple question every Head of Women’s Football at a typical Football Association should ask, as a self-check, is: “Is there parity between Men’s football and Women’s football? If no, why not?”
Apply that question to everything — professionalisation of the league, training allowances, facilities allocation, coaching and training resources, matchday experience, media coverage. Everything.
In what areas is the difference the biggest? Which of the gaps is the Association looking to close in the next one, three, or five years? If it can’t be closed, is there a good reason why?